Here is another video I found tonight featuring some great examples from Seth Godin on remarkable products and marketing that get people to talk about it.  One of the keys to Integration Marketing is to get your visitors and customers to spread the word about your product or service.  The second part of that key is to make it simple for them such as a Tell-A-Friend script that allows them to import their address book instead of tping in their friends email address. 

The video is kind of long at over 18 minutes, but Seth is as engaging and funny as ever.