New York marketing millionaire Mike Filsaime will be interviewing Tellman Knudson about his success in implementing integration marketing in his online business and his thoughts on the new Hyper Java software scheduled to be released September 16th.

The marketing world is a buzz the last two weeks with the upcoming launch of Mike Filsaime’s Traffic Fusion training course and exclusive Hyper Java software.

On Monday, September 15th, Mike will be interviewing marketer Tellman Knudson on his experience using integration marketing techniques in his business over the last year and the impact it has had on his profits and traffic increase to his websites.

Integration Marketing was first started by veteran marketing expert Mark Joyner. Both Tellman and Mike have studied under Joyner and attribute their integration marketing success to Mr. Joyner.

Tellman has been testing and evaluating the new software and will be reporting on it’s performance compared to the existing technology he has been using.

The launch price for Traffic Fusion and Hyper Java will also be announced on the call.  There is plenty of speculation regarding the price point for this launch. Rumurs haveit that Filsaime has decided to lower the price based on feedback from subscribers while still limiting the release to only 2000 buyers.

Many other marketers have had a chance to try out the software during it’s Beta period and many are using it to promote the launch itself with great success.

To find out more about Traffic Fusion, Hyper Java, and Integration Marketing, visit:
http://videos.trafficfusionsecrets.com

Correction, he didn’t actually call, just dropped me a quick email clearing up some confusion I had regarding what Integration Marketing actually is. 

Here is the email:

Hey Kevin,

Just wanted to comment on your blog Traffic Fusion Secrets .

Integration Marketing *is* a new thing.  You’re confusing it with “Integrated Marketing Communications” which is a completely different thing entirely.

If you read the Integration Marketing ebook it will clear up all of that for you

MJ

Mark Joyner
CEO
Mark Joyner, Inc.

I did download the ebook he mentioned and spent some time this last weekend checking it out.  It is a really short read and a great introduction to Integration Marketing along with a concrete example.

You can get your own copy of the ebook for FREE by going to IntegrationMarketing.com.

Here is the Wikipedia definition for Integrated Marketing Communications:

Integrated Marketing Communications (IMC), according to The American Marketing Association, is “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” Marketing Power Dictionary Integrated marketing communication can be defined as a holistic approach to promote buying and selling in the digital economy. This concept includes many online and offline marketing channels. Online marketing channels include any e-marketing campaigns or programs, from search engine optimization (SEO), pay-per-click, affiliate, email, banner to latest web related channels for webinar, blog, RSS, podcast, and Internet TV. Offline marketing channels are traditional print (newspaper, magazine), mail order, public relations, industry analyst relations billboard, radio, and television.

Integration Marketing is the insertion of a new marketing message or process within and existing Traffic Stream or Transaction Stream.  The ebook gets into Traffic Streams and Transaction Streams are along with other terms like Unit of Marketing Value and Insertion Point.  It also walk through how to grade integration marketing opportunities to help you decide what are the best opportunities to pursue. 

Once again to grab your own copy of the ebook, go to IntegrationMarketing.com.  Pay careful attention to the process on that site as well since it is a live example of Integartion Marketing by the master himself.

Kevin

UPDATED: Here is Mark’s video from YouTube

What we know so far, Traffic Fusion is going to be about “Integration Marketing”.  Integration Marketing is a concept that supposedly was first coined several years ago by the Godfather of Marketing, Mark Joyner.  While researching what Integration Marketing actually is, I came across a great video from Mark that actually takes you through a live example of Integration Marketing.  I’ll post that later, but I also came across a second video that takes a different view of Integration Marketing and that is the video below.

This video talks about integrating different marketing channels, integrating both offline and online marketing and staying consistent with the message through out the process.

OK, you may be thinking “Kevin, why are you talking about offline marketing?  I am an Internet Marketer”

I can tell you this every top Internet Marketer I know is marketing there products both online and offline.

The second topic they cover in the video is tracking your results.  That is the second trait of today’s Million Dollar Marketers, they track results with a passion.  If you don’t know your metrics, you are shooting blind and wasting a hell of a lot of money.

The video is a little over 8 minutes, but filled with some really great material to introduce you to another side of Integration Marketing.

Video Description from YouTube:
Louise Rijk, VP of Marketing & Sales at Advanced Media Productions, demonstrates to an audience at Bentley College how online and offline media marketing can work together for maximum brand awareness through cross channel integration.

Welcome to the official blog for Traffic Fusion Secrets. I will be your host, Kevin Davis. If you have checked out the TrafficFusion.com site lately, you may have noticed the launch date has changed.

This is actually a good thing. One of the things I truly appreciate about Mike Filsaime is he is not about to launch a product that is not yet finished. I can confirm, this product launch will be no different.

Traffic Fusion is about a marketing revolution. To find out what that revolution means to you, stay tuned to this blog as the product launch unfolds.

I am still putting togethor my bonus for this product launch, but I can tell you it will be a live event with a very small group of people in Las Vegas.

I’ll be updating again this weekend while Laura, my wife is out visiting her sister giving me more time to work on the business.

Fasten your seatbelts, Septemeber is a big launch month.

Kevin