Integration Marketing really isn’t some new concept coming out for the first time this year.  It has actually been used for quite some time now by major marketing firms.  It is even starting to get the interest of mainstream media as is evidenced by the video below of a feature on Fox News, dicussing the use of Integration Marketing to promote the Klitschko vs Ibragimov Heavyweight Unification Flight earlier this year.

This campaign was responsible for selling out Madison Square Garden in New York for a fight between two international boxers.  Quite an accomplishment since neither boxer was from the US.

The interview is with Larry Moskowitz, VP of Integrated Marketing at Global Advertising Strategies.  Pay particular attention to how Larry focused on where he decided to target his advertising as well as how he was able to attract product sponsors specific to this target market.  This is a great example of thinking outside the box and knowing your market.