Integration Marketing really isn’t some new concept coming out for the first time this year.  It has actually been used for quite some time now by major marketing firms.  It is even starting to get the interest of mainstream media as is evidenced by the video below of a feature on Fox News, dicussing the use of Integration Marketing to promote the Klitschko vs Ibragimov Heavyweight Unification Flight earlier this year.

This campaign was responsible for selling out Madison Square Garden in New York for a fight between two international boxers.  Quite an accomplishment since neither boxer was from the US.

The interview is with Larry Moskowitz, VP of Integrated Marketing at Global Advertising Strategies.  Pay particular attention to how Larry focused on where he decided to target his advertising as well as how he was able to attract product sponsors specific to this target market.  This is a great example of thinking outside the box and knowing your market.

Here is another video I found tonight featuring some great examples from Seth Godin on remarkable products and marketing that get people to talk about it.  One of the keys to Integration Marketing is to get your visitors and customers to spread the word about your product or service.  The second part of that key is to make it simple for them such as a Tell-A-Friend script that allows them to import their address book instead of tping in their friends email address. 

The video is kind of long at over 18 minutes, but Seth is as engaging and funny as ever.

What we know so far, Traffic Fusion is going to be about “Integration Marketing”.  Integration Marketing is a concept that supposedly was first coined several years ago by the Godfather of Marketing, Mark Joyner.  While researching what Integration Marketing actually is, I came across a great video from Mark that actually takes you through a live example of Integration Marketing.  I’ll post that later, but I also came across a second video that takes a different view of Integration Marketing and that is the video below.

This video talks about integrating different marketing channels, integrating both offline and online marketing and staying consistent with the message through out the process.

OK, you may be thinking “Kevin, why are you talking about offline marketing?  I am an Internet Marketer”

I can tell you this every top Internet Marketer I know is marketing there products both online and offline.

The second topic they cover in the video is tracking your results.  That is the second trait of today’s Million Dollar Marketers, they track results with a passion.  If you don’t know your metrics, you are shooting blind and wasting a hell of a lot of money.

The video is a little over 8 minutes, but filled with some really great material to introduce you to another side of Integration Marketing.

Video Description from YouTube:
Louise Rijk, VP of Marketing & Sales at Advanced Media Productions, demonstrates to an audience at Bentley College how online and offline media marketing can work together for maximum brand awareness through cross channel integration.

I realized tonight that many people may have no idea who Mike Filsaime is, or why they should listen to him.  I think the best way to introduce you to Mike is through videos that I have found that reveal some of the pure marketing genius behind the man.

CLICK HERE to check out the latest videos from Mike

This video is almost a year old now, but it reveals some of the tactics Mike has been using for some time now to build his multi-million dollar business.

I hope you enjoy the video,
Kevin