Correction, he didn’t actually call, just dropped me a quick email clearing up some confusion I had regarding what Integration Marketing actually is. 

Here is the email:

Hey Kevin,

Just wanted to comment on your blog Traffic Fusion Secrets .

Integration Marketing *is* a new thing.  You’re confusing it with “Integrated Marketing Communications” which is a completely different thing entirely.

If you read the Integration Marketing ebook it will clear up all of that for you

MJ

Mark Joyner
CEO
Mark Joyner, Inc.

I did download the ebook he mentioned and spent some time this last weekend checking it out.  It is a really short read and a great introduction to Integration Marketing along with a concrete example.

You can get your own copy of the ebook for FREE by going to IntegrationMarketing.com.

Here is the Wikipedia definition for Integrated Marketing Communications:

Integrated Marketing Communications (IMC), according to The American Marketing Association, is “a planning process designed to assure that all brand contacts received by a customer or prospect for a product, service, or organization are relevant to that person and consistent over time.” Marketing Power Dictionary Integrated marketing communication can be defined as a holistic approach to promote buying and selling in the digital economy. This concept includes many online and offline marketing channels. Online marketing channels include any e-marketing campaigns or programs, from search engine optimization (SEO), pay-per-click, affiliate, email, banner to latest web related channels for webinar, blog, RSS, podcast, and Internet TV. Offline marketing channels are traditional print (newspaper, magazine), mail order, public relations, industry analyst relations billboard, radio, and television.

Integration Marketing is the insertion of a new marketing message or process within and existing Traffic Stream or Transaction Stream.  The ebook gets into Traffic Streams and Transaction Streams are along with other terms like Unit of Marketing Value and Insertion Point.  It also walk through how to grade integration marketing opportunities to help you decide what are the best opportunities to pursue. 

Once again to grab your own copy of the ebook, go to IntegrationMarketing.com.  Pay careful attention to the process on that site as well since it is a live example of Integartion Marketing by the master himself.

Kevin

UPDATED: Here is Mark’s video from YouTube