What we know so far, Traffic Fusion is going to be about “Integration Marketing”.  Integration Marketing is a concept that supposedly was first coined several years ago by the Godfather of Marketing, Mark Joyner.  While researching what Integration Marketing actually is, I came across a great video from Mark that actually takes you through a live example of Integration Marketing.  I’ll post that later, but I also came across a second video that takes a different view of Integration Marketing and that is the video below.

This video talks about integrating different marketing channels, integrating both offline and online marketing and staying consistent with the message through out the process.

OK, you may be thinking “Kevin, why are you talking about offline marketing?  I am an Internet Marketer”

I can tell you this every top Internet Marketer I know is marketing there products both online and offline.

The second topic they cover in the video is tracking your results.  That is the second trait of today’s Million Dollar Marketers, they track results with a passion.  If you don’t know your metrics, you are shooting blind and wasting a hell of a lot of money.

The video is a little over 8 minutes, but filled with some really great material to introduce you to another side of Integration Marketing.

Video Description from YouTube:
Louise Rijk, VP of Marketing & Sales at Advanced Media Productions, demonstrates to an audience at Bentley College how online and offline media marketing can work together for maximum brand awareness through cross channel integration.